A month ago, Google released the Pixel line of mobile phones while unobtrusively unveiled a smart headset called Pixel Buds, the highlight of this headset is integrated with the Google assistant for real-time translation. Now Google has promised delivery of 6-7 weeks time has come, Google also faithful to begin shipping this headset.

Pixel Buds does not use a completely wireless, split-type design that uses AirPods, with two headsets connected by cables. Google to this headset equipped with a touch panel to achieve part of the operation, but it also makes Pixel Buds body size than the traditional headset to a lot bigger, do not know if this will not affect the stability of the wear. However, 5 hours battery life for this type of headset performance is fairly good, equipped with a storage box can also provide an additional four times the energy of the headset's own energy storage.

Since 2015, LED lighting industry barbaric growth has become the past, the market growth into the platform period. Nowadays, LED lighting industry is facing the market gradually saturated, the slowdown in the situation, coupled with last year PHILPS launched a price competition "spoiler" development pattern of the LED lighting industry completely into a varied pattern, profit thinning. Under this background, the industry reshuffle triggered at any moment, LED lighting manufacturers how to achieve a breakthrough in the fight?
A strong rise of domestic LED Enterprises
In recent years, under the dual drive technology and policy, the scale of Chinese LED business continues to expand, by virtue of its high cost advantage of the rapid occupation of the global market, continue to grow and develop, become a new force can not be ignored, shine on the world stage.
From the LED industry in the global distribution of market share China LED industry rapid growth, increased from 5% in 2009 to 25% in 2015. The market share of Japanese and Korean manufacturers gradually declined, the Japanese manufacturers market share from 33% in 2009 to 24% in 2015, the Korean market share of the company's market share fell from 19% in 2015 to 15% in 2009.
From LED lighting market share, China LED manufacturers market share gradually rising, our market share increased from 3.6% in 2014 to 4.1% in 2015, Hongli Newell in 2015 to enter the top ten, the market share reached 2.95%.
And Chinese LED enterprises through mergers and acquisitions, joint venture factories outside means actively going out. 2015 LED industry consolidation mergers and acquisitions frequently, there are data show that the whole industry chain of mergers and acquisitions has more than 40 cases of mergers and acquisitions, the total amount of the merger has more than 30 billion yuan. With the enhancement of the importance of patent in the LED industry, the Chinese LED enterprises seize the opportunity and begin to layout the international market through the capital means. Among them, the most notable is the acquisition of the Jinsha River venture group Royal PHILPS's Lumileds company's. In the tide of capital mergers and acquisitions, Chinese LED manufacturers will be in technology, brands and patents, etc., and gradually narrow the gap between international brands.
Shift in the global LED Market: on the one hand China LED enterprise strong rise, positive outward expansion; on the other hand, the international lighting giant market, and constantly adjust the market contraction front. In the market, PHILPS, OSRAM split its lighting company after another, Samsung chose to withdraw from the LED lighting business, focusing on the field of devices.
In addition, international companies have withdrawn from the market Chinese. In May 30th, the world's leading manufacturing enterprises, PHILPS lighting closed factories in Shenzhen, China, no longer carry out any production work. In 2015, OSRAM FSL will hold 13.47% of the shares sold to a rising group; in 2014, Japan's Matsushita lighting off in Shanghai were Chinese lamps factory and factory in Hangzhou, the overall contraction of the lighting business.
Due to international companies is declining, while domestic manufacturers influence is gradually increasing, international companies exit or compression will provide a better competitive environment to survive competition.
Industry competition will be more intense
In the past ten years, China LED lighting industry blowout development, the growth rate remained at 30%. As the market has broad prospects, the market access threshold is low, the competition is becoming increasingly fierce.
According to Chinese industry information network released data, in 2015, LED lighting industry to participate in market competition, enterprises have more than twenty thousand, the domestic lighting industry sales of 560 billion yuan, an increase of 8%, the market dropped to single digit growth for the first time. Due to excessive number of enterprises, the lighting industry overcapacity, oversupply. In order to cope with the fierce competition in the market, the domestic enterprises mainly through the expansion of production scale to reduce production costs, reduce the price of LED lighting products.
Last year, due to the global economic downturn and Chinese economic downturn, LED lighting market demand slowdown, coupled with some LED manufacturers to seize the subsidy policy further release of production capacity, excess capacity deterioration. International giant launched LED bulb lamp low price war, leading companies have to follow up the majority of enterprises in the dilemma of income does not increase profits.
2015 global LED output value of the first negative growth, the value of the -3% recession, the main reason is that the whole industry makes LED prices pile up in excess of requirement. First look at the chip, the price decline of about 40%-50%,
Even up to 6. Packaged device parts, the price decline is not the same, Mobile areas, many manufacturers in the field of mobile phone backlight has cut, the price decline is larger; lighting applications are also part of the hardest hit.
From the first half of 2016 the growth trend of each link, the upper and middle reaches due to fierce market competition, the overall growth rate of decline than last year. Lighting products in the first quarter exports amounted to 8 billion 500 million U.S. dollars, compared with the same period last year decreased by 14.8%, the situation is grim.
According to industry analysts, the lighting industry overall demand in 2016 showed a steady upward trend, but the growth rate is relatively stable, will not appear in previous years, the outbreak of growth. With the market demand is gradually being excited, the market competition is more brutal. This year's "price war" between enterprises is still fierce, profits are becoming increasingly weak, the entire LED lighting industry will enter the era of low profit.
However, investment in the industry and industry of high competition, LED industry officially entered the stage of structural adjustment, promote a new
Round of merger integration boom, the market competition is everywhere. In 2016 the LED industry will launch the "value war", enterprises will focus from price competition to create new value, is conducive to the comprehensive competitive advantage with the technology, brand, quality, service as the core of enterprise talent shows itself,